Supreme Italia Loses Trademark Registration in China

Just weeks after its second store opening in Shanghai and amid months of ongoing legal battles with Supreme, counterfeit organization Supreme Italia is losing its trademark registrations in China as reported today by The Drum. The brand's two registered trademarks, both for "ITSupremeNow," have reportedly been revoked by the China Trade Mark Office (CTMO) after Supreme's continued legal action, including working directly "with local law enforcement in China to enforce its rights to its trademark...